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MKTE is one of the fastest growing tourism events in the region and is currently positioned as the leading travel trade fair in East Africa. It aims at raising the profile of the destination Kenya and the region as a whole.

EXPO INFO BELOW

Kenya Tourism Board has appointed international exhibition and events management company, On Show Solutions, as the exhibition management company to grow KTB’s flagship event over the next five years.

Key initiatives to be introduced for MKTE 2017 and developed for 2018 include:

  • A high impact matchmaking programme for exhibitors and hosted buyers
  • Greater involvement from DMCs and operators for hosted buyer fam trips
  • Exhibitor segmentation to better highlight the region’s tourism offering
  • Outdoor exhibits for buyers to experience the products
  • Interactive areas to showcase the best of Kenya

MKTE’s objectives for 2017 are:

  • To generate new business for exhibitors and hosted buyers
  • To build a strong MKTE brand awareness increase Magical Kenya brand awareness.
  • To increase hosted buyers’ product portfolio
  • To make MKTE financially sustainable

EXHIBITOR PROFILE

  • Tour operators
  • Hoteliers
  • African tourism boards
  • County Governments
  • Parastatals in the Ministry of Tourism
  • Tourism associations, both national and regional
  • Sponsors
  • Airlines
  • Tourism Community-Based Organizations

BUYER PROFILE (Decision makers of):

  • Inbound Tour Operators
  • Travel Agents
  • Airlines
  • Online Booking Companies
  • Transport

CLICK TO VISIT THIS BUSINESS EVENT WEBSITE

Travel | Tourism | Expo

EXHIBITION AFFAIRS

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